Andrew Brown: So the international equity investment universe, which is defined as the world excluding the US, offers a vast amount of opportunities for growth investors. There’s some world-class companies. They often trade at lower valuations than a similar business that we see listed in the US. You get opportunity to invest in very different types of growth because it’s such a varied landscape that we have available ahead of us.
MIPS
MIPS is a Swedish company that plays a very important part in helmet safety. So you'll see that little yellow dot, which signifies it's got the MIPS technology inside. It's a bit like Intel inside in a computer. And actually they work with 91 out of the top 100 helmet manufacturers in sports now. We were really drawn to the potential size of the opportunity here and the quality of the company. They do 15,000 tests a year to constantly demonstrate the success of their products. And they’ve also developed very strong relationships with the helmet manufacturers themselves. So the safety market is multiples of the size of the sports helmet market. The long-term hope is that the hard hat that people talk about in the safety market will be replaced with a higher-quality hat with the MIPS system within it.
Kaspi.kz
So Kaspi is a leading ecommerce platform in Kazakhstan. It operates in payments, it has an online marketplace, and it also has a fintech service. It's a bit like a combination of PayPal, Amazon, and an online bank. Well, we’ve seen companies like this operate in other markets, so we've got a lot of understanding of how you can connect different services together as an ecommerce platform. Growth is coming through the digitalisation of Kazakhstan. It’s a classic example of an emerging market that doesn't have a lot of the traditional infrastructure and is leapfrogging with mobile technology. Kazakhstan has about 19 million people, 14 million people use Kaspi's online marketplace. If we’re being very long-term as we like to be at Baillie Gifford, you know, they could go beyond Turkey and they could go broadly into that part of the world. It really is a huge, huge opportunity ahead.
Keyence
Keyence is a Japanese company. In many ways, it’s the eyes and ears of factory automation. Keyence provide products to make factories more efficient. They have things like laser scanners, measuring instruments, they have what they call 3D vision systems, and these things are constantly evolving, and Keyence is at the leading edge of this process. So we first invested in it at Baillie Gifford in 1998. We saw something special in the culture of the firm at that point. It’s grown significantly since then. So it’s moving into new industries, things like the pharmaceutical industry now is adopting a lot more automation. It’s operating in logistics, so we can trace products as they move around the world. So Keyence has played a big, big part in this. But it also gets stronger as it grows, because it's really more of a consulting service. Very profitable, because it doesn’t actually manufacture the products, it designs them, helps clients implement them. But as it gets more data, its services become stronger, its reputation increases, and it can add more value.
Risk Factors
The views expressed should not be considered as advice or a recommendation to buy, sell or hold a particular investment. They reflect opinion and should not be taken as statements of fact nor should any reliance be placed on them when making investment decisions.
This communication was produced and approved in September 2025 and has not been updated subsequently. It represents views held at the time of writing and may not reflect current thinking.
Potential for Profit and Loss
All investment strategies have the potential for profit and loss, your or your clients’ capital may be at risk. Past performance is not a guide to future returns.
This communication contains information on investments which does not constitute independent research. Accordingly, it is not subject to the protections afforded to independent research, but is classified as advertising under Art 68 of the Financial Services Act (‘FinSA’) and Baillie Gifford and its staff may have dealt in the investments concerned.
All information is sourced from Baillie Gifford & Co and is current unless otherwise stated.
The images used in this communication are for illustrative purposes only.
Important Information
Baillie Gifford & Co and Baillie Gifford & Co Limited are authorised and regulated by the Financial Conduct Authority (FCA). Baillie Gifford & Co Limited is an Authorised Corporate Director of OEICs.
Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK Professional/Institutional clients only. Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford & Co and Baillie Gifford Overseas Limited are authorised and regulated by the FCA in the UK.
Persons resident or domiciled outside the UK should consult with their professional advisers as to whether they require any governmental or other consents in order to enable them to invest, and with their tax advisers for advice relevant to their own particular circumstances.
Financial Intermediaries
This communication is suitable for use of financial intermediaries. Financial intermediaries are solely responsible for any further distribution and Baillie Gifford takes no responsibility for the reliance on this document by any other person who did not receive this document directly from Baillie Gifford.
Europe
Baillie Gifford Investment Management (Europe) Ltd (BGE) is authorised by the Central Bank of Ireland as an AIFM under the AIFM Regulations and as a UCITS management company under the UCITS Regulation. BGE also has regulatory permissions to perform Individual Portfolio Management activities. BGE provides investment management and advisory services to European (excluding UK) segregated clients. BGE has been appointed as UCITS management company to the following UCITS umbrella company; Baillie Gifford Worldwide Funds plc. BGE is a wholly owned subsidiary of Baillie Gifford Overseas Limited, which is wholly owned by Baillie Gifford & Co. Baillie Gifford Overseas Limited and Baillie Gifford & Co are authorised and regulated in the UK by the Financial Conduct Authority.
China
Baillie Gifford Investment Management (Shanghai) Limited 柏基投资管理(上海)有限公司(‘BGIMS’) is wholly owned by Baillie Gifford Overseas Limited and previously provided investment research to the Baillie Gifford Group pursuant to applicable laws. BGIMS is incorporated in Shanghai in the People’s Republic of China (‘PRC’) as a wholly foreign-owned limited liability company with a unified social credit code of 91310000MA1FL6KQ30.
Baillie Gifford Overseas Investment Fund Management (Shanghai)
Limited柏基海外投资基金管理(上海)有限公司(‘BGQS’) is wholly owned by Baillie Gifford Overseas Limited. BGQS is incorporated in Shanghai as a limited liability company with its unified social credit code of 91310000MA1FL7JFXQ. BGQS is a registered Private Fund Manager with AMAC with a registration code of P1071708. BGQS has been approved by Shanghai Municipal Financial Regulatory Bureau for the Qualified Domestic Limited Partners (QDLP) Pilot Program, under which it may raise funds from PRC investors for making overseas investments.
Hong Kong
Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 is wholly owned by Baillie Gifford Overseas Limited and holds a Type 1 license from the Securities & Futures Commission of Hong Kong to market and distribute Baillie Gifford’s range of collective investment schemes to professional investors in Hong Kong. Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 can be contacted at Suites 2713-2715, Two International Finance Centre, 8 Finance Street, Central, Hong Kong. Telephone +852 3756 5700.
South Korea
Baillie Gifford Overseas Limited is licensed with the Financial Services Commission in South Korea as a cross border Discretionary Investment Manager and Non-discretionary Investment Adviser.
Japan
Mitsubishi UFJ Baillie Gifford Asset Management Limited (‘MUBGAM’) is a joint venture company between Mitsubishi UFJ Trust & Banking Corporation and Baillie Gifford Overseas Limited. MUBGAM is authorised and regulated by the Financial Conduct Authority.
Australia
Baillie Gifford Overseas Limited (ARBN 118 567 178) is registered as a foreign company under the Corporations Act 2001 (Cth) and holds Foreign Australian Financial Services Licence No 528911. This material is provided to you on the basis that you are a “wholesale client” within the meaning of section 761G of the Corporations Act 2001 (Cth) (“Corporations Act”). Please advise Baillie Gifford Overseas Limited immediately if you are not a wholesale client. In no circumstances may this material be made available to a “retail client” within the meaning of section 761G of the Corporations Act. This material contains general information only. It does not take into account any person’s objectives, financial situation or needs.
South Africa
Baillie Gifford Overseas Limited is registered as a Foreign Financial Services Provider with the Financial Sector Conduct Authority in South Africa.
North America
Baillie Gifford International LLC is wholly owned by Baillie Gifford Overseas Limited; it was formed in Delaware in 2005 and is registered with the SEC. It is the legal entity through which Baillie Gifford Overseas Limited provides client service and marketing functions in North America. Baillie Gifford Overseas Limited is registered with the SEC in the United States of America.
The Manager is not resident in Canada, its head office and principal place of business is in Edinburgh, Scotland. Baillie Gifford Overseas Limited is regulated in Canada as a portfolio manager and exempt market dealer with the Ontario Securities Commission ('OSC'). Its portfolio manager licence is currently passported into Alberta, Quebec, Saskatchewan, Manitoba and Newfoundland & Labrador whereas the exempt market dealer licence is passported across all Canadian provinces and territories.
Israel
Baillie Gifford Overseas Limited is not licensed under Israel’s Regulation of Investment Advising, Investment Marketing and Portfolio Management Law, 5755-1995 (the Advice Law) and does not carry insurance pursuant to the Advice Law. This material is only intended for those categories of Israeli residents who are qualified clients listed on the First Addendum to the Advice Law.
Singapore
Baillie Gifford Asia (Singapore) Private Limited is wholly owned by Baillie Gifford Overseas Limited and is regulated by the Monetary Authority of Singapore as a holder of a capital markets services licence to conduct fund management activities for institutional investors and accredited investors in Singapore. Baillie Gifford Overseas Limited, as a foreign related corporation of Baillie Gifford Asia (Singapore) Private Limited, has entered into a cross-border business arrangement with Baillie Gifford Asia (Singapore) Private Limited, and shall be relying upon the exemption under regulation 4 of the Securities and Futures (Exemption for Cross-Border Arrangements) (Foreign Related Corporations) Regulations 2021 which enables both Baillie Gifford Overseas Limited and Baillie Gifford Asia (Singapore) Private Limited to market the full range of segregated mandate services to institutional investors and accredited investors in Singapore.
About the speaker

Andy joined Baillie Gifford in July 2007. He is an investment specialist in the International Equities Investment Specialist Team in our Clients Department with responsibility for International Alpha. Prior to joining the International Investment Specialist Team, Andy was responsible for Japanese equities client service and he is Chair of the Japan Product Group and European Product Group. Before joining Baillie Gifford in 2007, Andy spent a short period as a full-time international athlete and held roles at Scottish Widows Investment Partnership and Ernst & Young. Andy graduated from Durham University with BA (Hons) in History and Politics in 1998 and is a holder of the UK Securities Institute Diploma.
Related insights

Our best ideas in China
Ben Buckler highlights Meituan (autonomous delivery), Midea (smart homes) and CATL (EV batteries).September 2025
Video|3 minutes
Our best UK ideas
Chloe Darling-Stewart on why the UK’s Autotrader, Moonpig and Genus are hidden treasures.September 2025
Video|3 minutes
Our best ideas in Japan
Thomas Patchett unwraps Softbank, Rakuten and Eisai, three companies driving new opportunities in Japan.September 2024
Video|3 minutes

