Capital at risk

Investment strategy

Emerging Markets All Cap

We’ve been investing in Emerging Markets (EM) since 1994 and are grateful to be entrusted by a range of long-standing global clients. Our Emerging Markets All Cap Strategy, a diverse portfolio of 60-100 companies is our oldest global EM offering.

Aerial view of a boat sailing along the Yamuna river at sunset surrounded by seagulls along the coast in New Delhi, India.

Powerful growth rewards patience

We take a patient approach in the least patient markets. EM companies often have substantial addressable opportunities and decades of growth ahead of them. We believe being selective is imperative to those seeking the best results.

Emerging Markets: our philosophy

Will Sutcliffe, Head of the Emerging Markets Equity Team, introduces emerging markets and reflects on the exciting opportunities ahead.

Finding world-class companies

Our key goal is to build strong relationships with like-minded clients. We know we can only do this if we deliver strong investment performance, net of costs, over the long term.  

The number of genuinely world-class companies in emerging markets is growing and we feel very fortunate to be tasked with seeking these out. We must invest with patience and give good decisions time to prove themselves. 

EM investors should be open-minded as to where growth can come from and have a clear idea of the market inefficiencies that they are trying to exploit. 

Exploiting inefficiencies

We appreciate what is underappreciated. And we believe there are three persistent inefficiencies that we are well-placed to exploit for our clients: 

  • Growth duration: many companies grow for much longer than expected 
  • Growth pace: many companies grow much faster than expected 
  • Growth surprise: many companies grow when it’s least expected 

Much of our process relies on the interplay of data, experience, educated creativity and probability. This does not necessarily lend itself to a matrix or a flowchart.

The quality of companies in the opportunity set is increasing, growth is on offer, yet due to external factors and risk perceptions we can invest in many of these at what look like very low prices.
Mike GushInvestment Manager, Partner

Meet the managers

Portfolio construction group

Documents

Quarterly update

Get the latest investment commentary, portfolio overview, transactions and performance information alongside governance engagement and voting. 

View PDF

Philosophy and process

Explore our investment philosophy and the processes around how the Emerging Markets team construct the portfolio.

View PDF

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You can invest in this strategy through the following fund(s).

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Curious to learn more about our products and what we can offer you? Please get in touch.

Strategy portfolio holdings

A list of the top 10 holdings that the representative portfolio invests in.

All figures up to: 31 October 2025

#CompanyFund %
1TSMC14.2%
2Tencent6.9%
3Samsung Electronics4.4%
4SK Hynix Inc4.2%
5Alibaba Group Holding4.2%
6MercadoLibre3.5%
7Reliance Industries Ltd2.7%
8Axis Bank1.9%
9Samsung Electronics Pref1.9%
10B3 S.A.1.7%

Strategy holdings by sector

All figures up to: 31 October 2025

Total: 100%

Please note

The information contained on this page is intended as a guide only and should not be relied upon when making investment decisions. All holdings information is unaudited. Source Baillie Gifford & Co. Please note that totals may not add due to rounding.

Invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

Insights

Key articles, videos and podcasts relating to the strategy:

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Insights

Viewing 42 of 42
  1. Korea’s Value-Up ambition

    Why South Korea’s stock market has transformed from ugly duckling to world-leading.
    November 2025
    Article4 minutes
  2. Emerging markets, from imitators to innovators

    From driverless taxis to digital banking, emerging markets are leading a new wave of innovation that’s reshaping industries worldwide.
    Disruption Week 2025
    Article5 minutes
  3. From Pac-Man to AI agents

    How Tencent is evolving beyond gaming.
    October 2025
    Article3 minutes
  4. Emerging Markets: are you missing the point?

    Why underweighting EM is an active risk, not a cautious stance.
    October 2025
    Article6 minutes
  5. Emerging Markets Q3 update

    Investment manager Ben Durrant reflects on recent performance, portfolio changes and market developments over the last quarter.
    October 2025
    Video7 minutes
  6. Engines of the future

    Why emerging markets drive global growth.
    September 2025
    Article3 minutes
  7. Our best ideas in China

    Ben Buckler highlights Meituan (autonomous delivery), Midea (smart homes) and CATL (EV batteries).
    September 2025
    Video3 minutes
  8. Three ways we think about AI in Emerging Markets

    Why hardware producers, platforms and quiet compounders give our portfolios exposure to AI.
    August 2025
    Article4 minutes
  9. Vietnam: in step with structural growth

    Vietnam’s reform-driven economy and rising domestic consumption offer rare long-term potential.
    July 2025
    Article5 minutes
  10. Emerging Markets Q2 update

    Investment manager Will Sutcliffe reflects on recent performance, portfolio changes and market developments.
    July 2025
    Video6 minutes
  11. China: driving the future

    How Chinese automakers, like BYD, are leading the way in electric vehicles and driverless cars.
    June 2025
    Article3 minutes
  12. Emerging markets: the next engines of global growth

    From lithium mining to a do-it-all super-app, companies capitalising on transformational trends.
    June 2025
    Podcast33 minutes
  13. A bustling market in Jodhpur’s Old City at sunset. People walk past brightly coloured stalls and yellow rickshaws parked in the foreground.

    India: selective exposure to a key market

    Why the Emerging Markets’ Team is reviewing its underweight position in Indian equities.
    May 2025
    Article3 minutes
  14. “”

    Actual investing revisited

    In this keynote paper Partner Stuart Dunbar reaffirms the importance of active management to healthy capitalism.
    May 2025
    ArticleLong read
  15. Tariff twists and turns

    Emerging markets investors should avoid knee-jerk reactions.
    April 2025
    Article3 minutes
  16. Emerging markets in 2050

    Trade shifts and underserved populations are among the factors favouring world-class stocks.
    April 2025
    Article
  17. Emerging Markets Q1 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments over the last quarter.
    April 2025
    Video13 minutes
  18. Emerging Markets Q1 investor letter

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    April 2025
    Article12 minutes
  19. Lithium: powering the future

    Investing in the Chilean mining company charging the energy transition.
    March 2025
    Article3 minutes
  20. EM: how we do what we do

    How do we implement our emerging markets philosophy in practice?
    March 2025
    Document
  21. EM: Why we do what we do

    Why do we invest in emerging markets in the way that we do?
    March 2025
    Document
  22. Moutai: Stock Story

    Ben Buckler investigates the Chinese brand dominating the global luxury drinks market.
    March 2025
    Video3 minutes
  23. DeepSeek: disruptive AI

    Why investors shouldn’t overlook Chinese innovation
    February 2025
    Article4 minutes
  24. Brazil: an uncomfortable dance?

    How our Brazilian holdings are leading with strong growth amid fiscal complexity.
    January 2025
    Article3 minutes
  25. Emerging Markets Q4 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    January 2025
    Video16 minutes
  26. Emerging Markets Q4 investor letter

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    January 2025
    Article10 minutes
  27. Emerging markets: new opportunities

    The evolving landscape of emerging markets, fuelled by AI, energy transition and world-class companies driving growth.
    December 2024
    Article3 minutes
  28. The rise of the Global South

    Unpacking the BRICS summit's outcomes, the Global South's rise and implications for EM investors.
    October 2024
    Article3 minutes
  29. Travelling Brazil: open for business

    We share the trip notes from our time in Brazil, highlighting the energy sector, sustainability and fintech.
    September 2024
    Article3 minutes
  30. Investment specialist Qian Zhang

    Our best ideas in Asia

    Qian Zhang covers Samsung, Delhivery and Bank Rakyat, three companies at the heart of global structural trends.
    September 2024
    Video3 minutes
  31. Traffic during twilight of Shanghai China, motion blur visible.

    The brilliance of Brilliance

    Brilliance China Automotive's journey with its partnership, BMW, through governance, engagement, and value.
    August 2024
    Article3 minutes
  32. Traditional Chinese doors with brass lion head door knockers and ornamental studs. The doors are open letting in light.

    China’s third plenum: staying the tech course

    Unveil China's third plenum resolutions focusing on AI, biotech, and renewable energies amid global challenges.
    July 2024
    Article3 minutes
  33. Shareholders are seated in an auditorium, some are raising their hands to vote

    Emerging markets democracy: better than you think

    See what the recent elections in Mexico and India mean for emerging markets investors.
    June 2024
    Article3 minutes
  34. From earth to equity: the platinum opportunity

    Platinum's role in health, tech and green energy.
    May 2024
    Article4 minutes
  35. Will Sutcliffe

    Emerging Markets: our philosophy

    Investment manager William Sutcliffe introduces Emerging Markets, reflecting on the exciting opportunities ahead.
    May 2024
    Video4 minutes
  36. Luckin Coffee: looking forward

    How Luckin Coffee is revolutionising China's coffee culture.
    April 2024
    Article3 minutes
  37. Women in orange saris carrying water at step well in Jaipur, India

    30 years of emerging markets

    Baillie Gifford’s Will Sutcliffe explains how emerging markets have evolved in the last three decades.
    April 2024
    Article15 minutes
  38. High-calibre emerging markets firms

    Why it’s a promising time to invest in exceptional emerging markets companies
    April 2024
    Podcast29 minutes
  39. China: fear or FOMO?

    Ben Buckler on how investors should steer between the twin poles of risk in China.
    December 2023
    Article5 minutes
  40. Why growth, why now?

    Tough times play to the partnership’s strengths: analysing what enables us to adapt and thrive amid rapid change.
    December 2023
    Article17 minutes
  41. Emerging markets – why bother?

    Emerging markets have underperformed developed ones recently. So, why should we invest in them?
    November 2023
    Article
  42. Finding China’s A-share jewels

    The country’s domestic markets are rich in companies with the know-how to become global leaders.
    September 2023
    Article

Emerging Markets Q3 update

Investment manager Ben Durrant reflects on recent performance, portfolio changes and market developments.

  1. Emerging markets, from imitators to innovators

    From driverless taxis to digital banking, emerging markets are leading a new wave of innovation that’s reshaping industries worldwide.
    Disruption Week 2025
    Article5 minutes
  2. Emerging Markets: are you missing the point?

    Why underweighting EM is an active risk, not a cautious stance.
    October 2025
    Article6 minutes
  3. Emerging Markets Q3 update

    Investment manager Ben Durrant reflects on recent performance, portfolio changes and market developments over the last quarter.
    October 2025
    Video7 minutes
  4. Our best ideas in China

    Ben Buckler highlights Meituan (autonomous delivery), Midea (smart homes) and CATL (EV batteries).
    September 2025
    Video3 minutes
  5. Emerging Markets Q2 update

    Investment manager Will Sutcliffe reflects on recent performance, portfolio changes and market developments.
    July 2025
    Video6 minutes
  6. Emerging markets: the next engines of global growth

    From lithium mining to a do-it-all super-app, companies capitalising on transformational trends.
    June 2025
    Podcast33 minutes
  7. “”

    Actual investing revisited

    In this keynote paper Partner Stuart Dunbar reaffirms the importance of active management to healthy capitalism.
    May 2025
    ArticleLong read
  8. Emerging markets in 2050

    Trade shifts and underserved populations are among the factors favouring world-class stocks.
    April 2025
    Article
  9. Emerging Markets Q1 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments over the last quarter.
    April 2025
    Video13 minutes
  10. Emerging Markets Q1 investor letter

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    April 2025
    Article12 minutes
  11. EM: how we do what we do

    How do we implement our emerging markets philosophy in practice?
    March 2025
    Document
  12. EM: Why we do what we do

    Why do we invest in emerging markets in the way that we do?
    March 2025
    Document
  13. Moutai: Stock Story

    Ben Buckler investigates the Chinese brand dominating the global luxury drinks market.
    March 2025
    Video3 minutes
  14. Emerging Markets Q4 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    January 2025
    Video16 minutes
  15. Emerging Markets Q4 investor letter

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments.
    January 2025
    Article10 minutes
  16. Investment specialist Qian Zhang

    Our best ideas in Asia

    Qian Zhang covers Samsung, Delhivery and Bank Rakyat, three companies at the heart of global structural trends.
    September 2024
    Video3 minutes
  17. Will Sutcliffe

    Emerging Markets: our philosophy

    Investment manager William Sutcliffe introduces Emerging Markets, reflecting on the exciting opportunities ahead.
    May 2024
    Video4 minutes
  18. Women in orange saris carrying water at step well in Jaipur, India

    30 years of emerging markets

    Baillie Gifford’s Will Sutcliffe explains how emerging markets have evolved in the last three decades.
    April 2024
    Article15 minutes
  19. High-calibre emerging markets firms

    Why it’s a promising time to invest in exceptional emerging markets companies
    April 2024
    Podcast29 minutes
  20. China: fear or FOMO?

    Ben Buckler on how investors should steer between the twin poles of risk in China.
    December 2023
    Article5 minutes
  21. Why growth, why now?

    Tough times play to the partnership’s strengths: analysing what enables us to adapt and thrive amid rapid change.
    December 2023
    Article17 minutes
  22. Emerging markets – why bother?

    Emerging markets have underperformed developed ones recently. So, why should we invest in them?
    November 2023
    Article
  23. Finding China’s A-share jewels

    The country’s domestic markets are rich in companies with the know-how to become global leaders.
    September 2023
    Article

Invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

How to invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

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