Capital at risk

Investment strategy

Japan Smaller Companies

Japan’s inefficiencies offer unbounded upside potential for its new breed of entrepreneurial companies. We aim to capture these opportunities. Each holding is selected for its long-term growth potential.  

Landscape view of Mount Fuji at night with a starlit sky.

Backing businesses, not the economy

By focusing on the fundamentals, we aim to uncover Japan’s mispriced and often underappreciated opportunities. Our first-hand experience of Japan’s rich history offers us strong insight into the significant structural changes at play here. 

Pursuing growth in all forms

Japan Smaller Companies is distinctly long-term. We aim to capture asymmetrical equity market returns by investing in Japan’s most promising small-cap stocks. 

Our portfolio contains 40-80 holdings from range of sectors and industries, each held for its own long-term idiosyncratic growth prospects.  

We find these companies through bottom-up research, holding on for the long term in a bid to capture the full benefits of compounded growth in all its forms – from secular opportunities in emerging digital disruptors to the enduring growth of stalwart franchises to special situations of corporate reform. 

Embracing the entrepreneurial

We aim to capture Japan’s outlier growth opportunities: businesses that are breaking the mould, embracing an entrepreneurial and experimental mindset and attacking the profit pools of less efficient incumbents.  

The patience with which we pursue these growth businesses is a product of our pedigree. Having launched specialist mandates in the 1980s, we’re one of the few who’ve been doing this for over 40 years. 

Though the uncovered and undiscovered nature of Japanese small cap investing often comes with significant short-term volatility, it also presents the prospect of outsized long-term upside.
Praveen Kumar

Meet the managers

Documents

Philosophy and process

Explore our investment philosophy and the processes around how the team constructs the portfolio.

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Quarterly update

Get the latest investment commentary, portfolio overview, transactions and performance information alongside governance engagement and voting. 

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Stewardship report

Find out about our conversations with portfolio companies, shareholder vote activity and consideration of environmental, social and governance matters.

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You can invest in this strategy through the following fund(s).

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Strategy portfolio holdings

A list of the top 10 holdings that the representative portfolio invests in.

All figures up to: 31 October 2025

#Holding% of total assets
1Yonex4.2%
2Tsugami4.2%
3GA Technologies3.9%
4JEOL3.0%
5Kohoku Kogyo2.8%
6KATITAS2.7%
7Appier Group2.5%
8MegaChips2.5%
9Nifco2.4%
10Lifenet Insurance2.4%

Strategy holdings by sector

All figures up to: 31 October 2025

Total: 100%

Please note

The information contained on this page is intended as a guide only and should not be relied upon when making investment decisions. All holdings information is unaudited. Source Baillie Gifford & Co. Please note that totals may not add due to rounding.

Invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

Insights

Key articles, videos and podcasts relating to the strategy:

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Insights

Viewing 13 of 13
  1. Japan small caps: obsession meets opportunity

    From AI-augmented weather forecasts to helping people with disabilities get hired, meet some of Japan’s most innovative growth companies.
    October 2025
    Podcast34 minutes
  2. Engagement and activism in Japan

    Japan’s governance has had its ups and downs, but accelerating corporate reform is unlocking real investor value.
    September 2025
    Articlelong read
  3. “”

    Actual investing revisited

    In this keynote paper Partner Stuart Dunbar reaffirms the importance of active management to healthy capitalism.
    May 2025
    ArticleLong read
  4. Healthy returns: Japan’s assault on old-age disease

    Japanese medical firms are making advances that could help fight cancer and Alzheimer’s.
    March 2025
    Article5 minutes
  5. Illustration of Japanese landscape with electrical wires connecting wind farms, solar panels and traditional power plants to homes and businesses

    SWCC Showa: rewiring Japan

    How an ultra-traditional Japanese engineering firm became key to Japan’s power overhaul.
    September 2024
    Article7 minutes
  6. The landscape seen from lens in Shanghai, China

    China through a Japanese lens

    Japanese tech dominance is under increasing pressure in China from domestic challengers.
    May 2024
    Article8 minutes
  7. Cherry Reynard and Praveen Kumar

    Upfront: Japanese equities

    Praveen Kumar shares the latest on growth equities in Japan and why now is the time for small cap investors to be bold.
    April 2024
    Video15 minutes
  8. The fresh face of Japanese finance

    New online services are transforming Japanese financial habits.
    March 2024
    Article4 minutes
  9. Why growth, why now?

    Tough times play to the partnership’s strengths: analysing what enables us to adapt and thrive amid rapid change.
    December 2023
    Article17 minutes
  10. Spotting the stars amid a surge

    Rising Japanese markets are flattering old-style companies: better to look for long-term growth.
    November 2023
    Document
  11. Japan’s new growth opportunities

    Seeking the entrepreneurial firms that could sustain the country’s rally.
    November 2023
    Podcast22 minutes
  12. Japan’s place in the chip market

    The Japanese semiconductor companies set to benefit from the rise of 5G and electric cars.
    March 2023
    Article
  13. Why small is big in Japan

    Praveen Kumar on the lesser-known players thriving in the shadow of the country’s big brands.
    February 2023
    Podcast21 minutes

China through a Japanese lens

Japanese tech dominance is under increasing pressure in China from domestic challengers.
Read more
May 2024
Article

  1. Japan small caps: obsession meets opportunity

    From AI-augmented weather forecasts to helping people with disabilities get hired, meet some of Japan’s most innovative growth companies.
    October 2025
    Podcast34 minutes
  2. Engagement and activism in Japan

    Japan’s governance has had its ups and downs, but accelerating corporate reform is unlocking real investor value.
    September 2025
    Articlelong read
  3. “”

    Actual investing revisited

    In this keynote paper Partner Stuart Dunbar reaffirms the importance of active management to healthy capitalism.
    May 2025
    ArticleLong read
  4. Healthy returns: Japan’s assault on old-age disease

    Japanese medical firms are making advances that could help fight cancer and Alzheimer’s.
    March 2025
    Article5 minutes
  5. Illustration of Japanese landscape with electrical wires connecting wind farms, solar panels and traditional power plants to homes and businesses

    SWCC Showa: rewiring Japan

    How an ultra-traditional Japanese engineering firm became key to Japan’s power overhaul.
    September 2024
    Article7 minutes
  6. The landscape seen from lens in Shanghai, China

    China through a Japanese lens

    Japanese tech dominance is under increasing pressure in China from domestic challengers.
    May 2024
    Article
  7. Cherry Reynard and Praveen Kumar

    Upfront: Japanese equities

    Praveen Kumar shares the latest on growth equities in Japan and why now is the time for small cap investors to be bold.
    April 2024
    Video15 minutes
  8. The fresh face of Japanese finance

    New online services are transforming Japanese financial habits.
    March 2024
    Article4 minutes
  9. Why growth, why now?

    Tough times play to the partnership’s strengths: analysing what enables us to adapt and thrive amid rapid change.
    December 2023
    Article17 minutes
  10. Spotting the stars amid a surge

    Rising Japanese markets are flattering old-style companies: better to look for long-term growth.
    November 2023
    Document
  11. Japan’s new growth opportunities

    Seeking the entrepreneurial firms that could sustain the country’s rally.
    November 2023
    Podcast22 minutes
  12. Japan’s place in the chip market

    The Japanese semiconductor companies set to benefit from the rise of 5G and electric cars.
    March 2023
    Article
  13. Why small is big in Japan

    Praveen Kumar on the lesser-known players thriving in the shadow of the country’s big brands.
    February 2023
    Podcast21 minutes

Invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

How to invest in this strategy

You can invest in this strategy through the following fund(s).

Explore further

Curious to learn more about our products and what we can offer you? Please get in touch.

Important information

Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK clients and is authorised and regulated by the UK Financial Conduct Authority. Baillie Gifford Overseas Limited is not licensed under the Regulation of Investment Advising, Investment Marketing and Portfolio Management Law, 5755-1995 (the “Advice Law”) and does not carry insurance pursuant to the Advice Law.

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Baillie Gifford Overseas Limited does not provide investment advice. If you are in any doubt about whether an investment is suitable, you should seek independent advice.

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