1. Actual investors are focused. Not frantic:

    What matters about a company is its intrinsic strengths and weaknesses, not its day-to-day relationship to an index.


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  2. Baillie Gifford doesn’t so much seek to differ from ‘the index’ as to ignore it. As Actual investors our focus is on deploying capital into the growth companies we think likeliest to generate outsized investment returns. We therefore ask the questions that actually matter: ‘What are the long-term prospects for this company? What do I think it’s worth? How risky is it? How much should I invest?’