Capital at risk
Future Focus
A twice-yearly digital magazine for professional investors in Norway, sharing ideas, company stories and perspectives from Baillie Gifford’s investment teams.
Building conviction in what we can’t yet know
Long-term thinking and deep research shape the way we invest. We look for businesses with the ambition, leadership and resilience to grow over many years.
In this edition, we explore why founding culture matters, examine businesses whose entrepreneurial strengths are hard to replicate, and look at companies turning everyday products and services into enduring competitive advantages.
In a world increasingly shaped by short-term noise, Future Focus offers you the chance to step back and consider what matters most over the long term.

Sea surge
Gaming, ecommerce, fintech: why Singapore’s Sea Ltd is a success story.
Cultivating uncertainty
We can’t know which AI companies will bloom, but Anthropic’s culture inspires confidence.
Uber’s age of autonomy
Why the taxi-tech giant is set to benefit from the shift to driverless cabs.
Vietnam v the middle income trap
Big reforms mean domestic growth could match the country’s export success.
Private properties
How app empire Bending Spoons became a shining example of investing in private company growth.
Sonrise again
SoftBank’s Masayoshi Son commands the new AI landscape, building for what comes next.
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What is Baillie Gifford?
As an investment manager, we aim to deliver strong returns to you while supporting the firms we back on your behalf to succeed. We relentlessly seek out game-changing companies and other assets that can sustain long-term growth and remain resilient in a changing world.
Important information
The content of this website is intended exclusively for professional investors in accordance with MiFID legislation. ’Professional investors’ are potential investors who are deemed to have the status of “professional clients”, within the meaning of MiFID (2004/39/EC), as transposed in Ireland. It is not intended for retail investors.
Baillie Gifford Investment Management (Europe) Limited is authorised and regulated by the Central Bank of Ireland (Reference number C182354) as an Alternative Investment Fund Manager and UCITS Manager to Baillie Gifford Worldwide Funds plc. Its registered office is 4/5 School House Lane East, Dublin 2, D02 N279, Ireland.
This website is informative only and the information provided should not be considered as investment or other advice or a recommendation to buy, sell or hold a particular investment. Read our Legal and regulatory information for further details.
