Roderick Snell, Investment Manager
    © Chung Sung-Jun/Getty Images
  2. May 2020

    All investment strategies have the potential for profit and loss, your or your clients’ capital may be at risk.

  3. As scholars from Joseph Schumpeter to Christopher Freeman have observed, economic and social crises frequently result in rapid innovation and new secular trends being born. As investors, we believe Asia ex Japan could be one of the major beneficiaries of the current global crisis. It is time to look east.

    Why so?

    Asia ex Japan was the first region to enter the coronavirus (Covid-19) crisis and is the first to exit, with around 80 per cent of the countries represented in our strategy (by weight) open for business and getting back to work. The region has also seen, so far, the most effective response to the epidemic. In Taiwan and Vietnam, for example, coronavirus deaths per one million of population stand at 0.3 and 0 respectively. That compares to roughly 450 in the UK and 230 in the US.

    More importantly, Asian countries are generally returning to normality in reasonable financial strength. The modest financial stimulus and monetary response observed across the region stands in stark contrast to the many trillions of dollars desperately being deployed by western economies as their interest rate structures collapse. For much of the developed world, such profligacy will be a major financial burden for years to come, leading to slower growth and potentially weaker currencies. The majority of Asia ex Japan looks attractively placed in comparison. With ‘more government’ fast becoming the norm in the west, will capital seek higher, safer returns elsewhere?

    At a company level, one of the most important changes is likely to be an acceleration of research and development and innovation across the region – need being the mother of invention. As the global economy’s supply chains shift and localise, Asian companies will have to adapt to local demand and to new ways of doing business. With most of our strategy invested in companies involved in technology and innovation, we feel we are already reasonably well placed for such an outcome. Several of our holdings have already benefitted, be it from a sudden shift in adoption of the online economy across South East Asia, to increasing use of cloud infrastructure in China.

    Country-wise we continue to think about China’s place in the world, supply chain risks (with Vietnam a possible beneficiary), and potential vulnerabilities in India. Most countries will be benefitting from the additional boost of collapsing energy prices.

    We still see good earnings growth from the majority of our holdings and valuations are at a significant discount to slower-growing developed markets. For investors, we see the sun rising favourably in the east.


    © China News Service/Getty Images.


    Outlook – Asia ex Japan coming out in good shape

    We view the world potentially splitting between countries that have been well-managed in this pandemic – predominantly in Asia, and those that have not – mostly in the developed west. The consequences over the coming decade may be profound.

    In Asia, where the crisis has generally been far better controlled than in other regions, with lower case and mortality rates, many countries are already getting back to work. Several, including South Korea and Taiwan, never had to fully shut down like those in the west. In China, major cities such as Shanghai have around 80 per cent or more of their businesses open, national domestic flight numbers are nearly back to pre-crisis levels, and leading indicators such as automotive and property sales are growing year-on-year (both by around four per cent in April). More importantly, these countries have done so with limited monetary and financial stimulus.

    The situation in the developed world could hardly be more different. Covid-19 outbreaks have been more severe, lockdowns continue, and countries have embarked on stimulus programmes with amounts many times those seen in the Global Financial Crisis. In several ways this is the reverse of the 2008 financial crash, when China bailed out the global economy with its unorthodox debt-fuelled stimulus. The coronavirus crisis of 2020 is being defined by various members of the G7 casting aside financial orthodoxy and instead embracing radical ideas such as the direct subsidy of lost personal incomes. A shift to Modern Monetary Theory in Europe, and maybe even in the US, no longer seems like an outlandish possibility.

    The world is now awash with trillions of dollars of stimulus seeking an economic return, and we ask ourselves where does this capital flow to? Where are returns most attractive? The increasingly debt-laden economies of the west, where near-zero or even negative interest rates look set to persist for many more years. Or the faster structural growth of Asia ex Japan, combined with limited balance sheet expansion and reasonable yields and interest rates. We believe there is a reasonable chance it is the latter. If correct, such an inflection point would be extremely supportive for Asian assets over the coming decade.


    What have we been doing?

    Given our long-term time horizon, it would be unusual for us to make any sudden, dramatic changes to our holdings. We believe our strong growth bias, focused on the region’s positive demographics, the rising middle class and adoption of technology, remains attractive. Nevertheless, economic crises frequently herald the beginnings of new secular trends and innovation and we have been thinking hard about how this may impact our strategy.

    Perhaps the most important change we have seen through the crisis is an acceleration in the adoption of technology, improving economies of scale and strengthening the competitive moats around some leading technology firms. We believe this key trend will persist and given our strategy’s substantial technology exposure, it is one that should significantly benefit our clients.

    China has arguably led the way, with several of the country’s internet companies seeing significant increases in user numbers and engagement under lockdown. One of our newer holdings, Meituan Dianping, the online food delivery business, experienced a 400 per cent increase in grocery deliveries and employed more than 330,000 new delivery drivers. JD.com had to hire 20,000 new logistics employees to help with increasing ecommerce orders, while DingTalk, owned by Alibaba and considered the world’s largest collaboration service designed for companies, experienced downloads increasing fifteen-fold.

  4. Meituan Dianping...
    employed more
    than 330,000
    new delivery drivers
    © Imaginechina Limited/Alamy Stock Photo/
  5. Perhaps more interestingly we have seen an acceleration of innovation across the traditionally less technology-savvy parts of the region. Just as SARS was a turning point in the birth of ecommerce in China in 2003, helping to establish companies such as Alibaba and JD.com, we believe Covid-19 could be doing the same for ecommerce across large parts of the ASEAN region.

    One of our largest holdings SEA Ltd, an ASEAN ecommerce and gaming business, has seen a surge of new companies joining its online market place (+35 per cent last quarter), and many new buyers joining the site for the first time. ASEAN governments are also becoming more supportive of the online economy, quickly realising it is a far more effective medium for collecting tax receipts compared with offline cash transactions. We see a permanently higher shift in the adoption of the online economy across South East Asia.

    This surge of technology use across Asia ex Japan is certainly a positive, however the potential impact of the virus on the development of competitive dynamics is arguably even more important. Surging demand initiated by Covid-19, has dramatically shortened the time required for companies to scale up and achieve dominance. The winners will establish themselves over the next couple of years rather than decades. This reduced timeframe will curtail the number of competitors entering the market, and profits will accrue to an increasingly small number of existing players. An enduring feature of this crisis is likely to be the strong getting stronger. For companies such as SEA this is a major positive.


    The growth we see in [China] today is the highest quality we have seen for many years, driven by the private sector.


    Some modest changes have been made to our holdings, mainly taking advantage of extreme price moves in the market. For example, we purchased LONGi Green Energy, China’s largest and highly profitable solar cell maker. We believe the company’s scale will give it a substantial competitive edge, in what should be one of China’s most interesting growth stories: renewable energies. We also increased our exposure to some quality cyclical companies that were trading on distressed multiples, for example Nexteer, the auto component maker, which is well placed for an era of autonomous driving.

    Funding has come in part from India, where we have some concerns. The country was already experiencing a lacklustre economy before the coronavirus struck, in part due to the long-term failure to sort out issues in the banking sector, exacerbated by recent problems in the non-banking financial sector (triggered by the collapse of the country’s leading infrastructure finance company, IL&FS). We have also been disappointed by the Indian Government’s failure to address some of the pressing structural issues inhibiting economic growth, especially the country’s restrictive labour and land laws. As a consequence, India did not enter the current crisis in good shape, but perhaps more worryingly the lack of proactive policy making has left us questioning whether the current Modi Government cares more about the social agenda (e.g. promoting Hindu nationalism) or the economic one.   

    China on the other hand, our largest country position, has been deleveraging and rebalancing its economy away from investment and towards consumption for several years. The growth we see in the country today is the highest quality we have seen for many years, driven by the private sector. There will inevitably be concerns over the country stemming from this crisis, from her relationship with the US, including potential Covid-19 retaliation, and the future of globalisation with firms seeking more diverse supply chains. 

    These are important areas for us to consider. However, most of our Chinese holdings, which are private companies focused on the domestic consumer, should be less affected by these issues, given the strong secular growth drivers of rising domestic consumption and technology adoption.   

    Although increasing tensions with the west and a desire to diversify supply chains are likely long-term headwinds for Chinese export growth, this trend will create many specific winners and losers. We believe Vietnam (the largest overweight country in our strategy) will be one of the biggest beneficiaries. The country has already been the major winner from the relocation of manufacturing away from China, and any acceleration of this trend will fuel Vietnam’s exports further.      

  6. © Getty Images AsiaPac
  7. Conclusion

    The current global crisis is likely to create new secular trends and spur innovation. We believe Asia ex Japan could be one of the major beneficiaries. The region is coming out of this crisis first, in significantly better financial shape than western economies, with superior long-term growth prospects and more attractive valuations. The year 2020 may well be an inflection point where Asia ex Japan becomes a favoured asset class over the coming decade. We believe our strategy of growth companies focused on technology and innovation is extremely well placed in such an environment. Investors should turn their attention to the east.

  8. Risk Factors and Important Information

    The views expressed in this article are those of the author and should not be considered as advice or a recommendation to buy, sell or hold a particular investment. They reflect personal opinion and should not be taken as statements of fact nor should any reliance be placed on them when making investment decisions.

    This communication was produced and approved in May 2020 and has not been updated subsequently. It represents views held at the time of writing and may not reflect current thinking.

    Potential for Profit and Loss

    All investment strategies have the potential for profit and loss, your or your clients’ capital may be at risk. Past performance is not a guide to future returns.

    Stock Examples

    Any stock examples and images used in this article are not intended to represent recommendations to buy or sell, neither is it implied that they will prove profitable in the future. It is not known whether they will feature in any future portfolio produced by us. Any individual examples will represent only a small part of the overall portfolio and are inserted purely to help illustrate our investment style.

    This article contains information on investments which does not constitute independent research. Accordingly, it is not subject to the protections afforded to independent research and Baillie Gifford and its staff may have dealt in the investments concerned.

    All information is sourced from Baillie Gifford & Co and is current unless otherwise stated.

    The images used in this article are for illustrative purposes only.


    Baillie Gifford & Co and Baillie Gifford & Co Limited are authorised and regulated by the Financial Conduct Authority (FCA). Baillie Gifford & Co Limited is an Authorised Corporate Director of OEICs.

    Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK Professional/Institutional clients only. Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford & Co and Baillie Gifford Overseas Limited are authorised and regulated by the FCA in the UK.

    Persons resident or domiciled outside the UK should consult with their professional advisers as to whether they require any governmental or other consents in order to enable them to invest, and with their tax advisers for advice relevant to their own particular circumstances.

    Hong Kong

    Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 is wholly owned by Baillie Gifford Overseas Limited and holds a Type 1 licence from the Securities & Futures Commission of Hong Kong to market and distribute Baillie Gifford’s range of collective investment schemes to professional investors in Hong Kong. Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 can be contacted at Room 3009-3010, One International Finance Centre, 1 Harbour View Street, Central, Hong Kong. Telephone +852 3756 5700.


    This material is provided on the basis that you are a wholesale client as defined within s761G of the Corporations Act 2001 (Cth). Baillie Gifford Overseas Limited (ARBN 118 567 178) is registered as a foreign company under the Corporations Act 2001 (Cth). It is exempt from the requirement to hold an Australian Financial Services License under the Corporations Act 2001 (Cth) in respect of these financial services provided to Australian wholesale clients. Baillie Gifford Overseas Limited is authorised and regulated by the Financial Conduct Authority under UK laws which differ from those applicable in Australia.


    Baillie Gifford Overseas Limited (“BGO”) neither has a registered business presence nor a representative office in Oman and does not undertake banking business or provide financial services in Oman. Consequently, BGO is not regulated by either the Central Bank of Oman or Oman’s Capital Market Authority. No authorization, licence or approval has been received from the Capital Market Authority of Oman or any other regulatory authority in Oman, to provide such advice or service within Oman. BGO does not solicit business in Oman and does not market, offer, sell or distribute any financial or investment products or services in Oman and no subscription to any securities, products or financial services may or will be consummated within Oman. The recipient of this document represents that it is a financial institution or a sophisticated investor (as described in Article 139 of the Executive Regulations of the Capital Market Law) and that its officers/employees have such experience in business and financial matters that they are capable of evaluating the merits and risks of investments.

    North America

    Baillie Gifford International LLC is wholly owned by Baillie Gifford Overseas Limited; it was formed in Delaware in 2005 and is registered with the SEC. It is the legal entity through which Baillie Gifford Overseas Limited provides client service and marketing functions in North America. Baillie Gifford Overseas Limited is registered as an Investment Adviser with the Securities & Exchange Commission in the United States of America.

    South Korea

    Baillie Gifford Overseas Limited is licensed with the Financial Services Commission in South Korea as a cross border Discretionary Investment Manager and Non-discretionary Investment Adviser.

    South Africa

    Baillie Gifford Overseas Limited is registered as a Foreign Financial Services Provider with the Financial Sector Conduct Authority in South Africa.


    Mitsubishi UFJ Baillie Gifford Asset Management Limited (‘MUBGAM’) is a joint venture company between Mitsubishi UFJ Trust & Banking Corporation and Baillie Gifford Overseas Limited. MUBGAM is authorised and regulated by the Financial Conduct Authority.


    Baillie Gifford Investment Management (Europe) Limited provides investment management and advisory services to European (excluding UK) clients. It was incorporated in Ireland in May 2018 and is authorised by the Central Bank of Ireland. Through its MiFID passport, it has established Baillie Gifford Investment Management (Europe) Limited (Frankfurt Branch) to market its investment management and advisory services and distribute Baillie Gifford Worldwide Funds plc in Germany. Baillie Gifford Investment Management (Europe) Limited is a wholly owned subsidiary of Baillie Gifford Overseas Limited, which is wholly owned by Baillie Gifford & Co.


    This strategy is only being offered to a limited number of investors who are willing and able to conduct an independent investigation of the risks involved. This does not constitute an offer to the public and is for the use only of the named addressee and should not be given or shown to any other person (other than employees, agents, or consultants in connection with the addressee’s consideration thereof). Baillie Gifford Overseas Limited has not been and will not be registered with Qatar Central Bank or under any laws of the State of Qatar. No transactions will be concluded in your jurisdiction and any inquiries regarding the strategy should be made to Baillie Gifford.


    47169 PRO WE 0107

  9. Roderick Snell Investment Manager

    Roderick joined Baillie Gifford in 2006 and is an Investment Manager in the Emerging Markets Equity Team. He has managed the Baillie Gifford Pacific Fund since 2010 and has been deputy manager of Pacific Horizon Investment Trust since 2013. He spent time in the UK and European Equity Teams prior to joining the Emerging Markets Equity Team in 2008. Roderick graduated BSc (Hons) in Medical Biology from the University of Edinburgh in 2006.