Article

Cultivating uncertainty: why Anthropic’s culture grows confidence

April 2026 / 7 minutes

Key points

  • Amid unpredictability on AI’s development, our investment in Anthropic reflects belief in its cultural strengths
  • It differentiates itself through its business-focused applications and founder Dario Amodei’s safety-first approach
  • Explosive revenue growth suggests it could transform global productivity by supplying intelligence at scale

Illustrations by Stephanie Schafer

As with any investment, your capital is at risk.

 

A favorite saying at Anthropic is that generative AI models are “grown more than built.”

Its researchers liken the process to gardening. You can pick the species of flower, plant it in a spot with optimal sunlight and water and erect a supportive trellis. Yet you can’t predict the exact form it will take – what leaves will sprout where or the delicate geometry of the bloom.

Similarly, despite their engineering skills, Anthropic’s staff have been repeatedly surprised by some of the emergent capabilities of their Claude-branded large language models (LLMs – systems trained on vast amounts of text).

For example, they assumed its chatbots wrote poetry sequentially, word by word. In fact, they discovered, the models planned ahead, first picking a potential rhyming word to end a line and only then writing text to lead up to it.

Or, to give a less whimsical example, Anthropic has revealed its latest LLMs can detect when they are being tested and sometimes adjust their output accordingly. This adds to the challenge of checking they are safe and ready for release.

Being comfortable with the unpredictable 

The unpredictability of the technology is just one of many uncertainties inherent to the privately owned company. When we first took a stake in August 2025, we knew we were backing a business that neither fully understood what it had created, nor could confidently forecast demand, even a year out.

But our job isn’t to predict the future perfectly. If fund managers did that, stock prices would reflect all future information. Instead, we maximize the chances of making good decisions by recognizing uncertainty, accepting that the range of potential outcomes widens the further out we peer – and then look for factors that let us build conviction.

In the case of AI, LLMs produce better responses with more computing power, data and sophisticated algorithms. We can’t be sure how long that will persist, but it’s an established trend. 

We know that industry and society at large currently use these systems narrowly. But there are all sorts of other possibilities in fields including business, finance, law, media and education (see chart below), even in the unlikely scenario that the models don’t continue improving.

AI’s expanding capability: which sectors could be most affected? 

A radar graph showing a small area of observed, versus a large area of theoretical, AI coverage across a variety of business sectors.

The share of tasks that LLMs could theoretically perform (yellow area) and Anthropic’s estimate of current job coverage derived from its usage data (teal area). © Anthropic.

And we are seeing sales explode. In Anthropic’s case, its annual run-rate revenue – a 12-month performance estimate based on extrapolating a shorter period’s sales – increased from about $10m in 2022, to $100m in 2023, to $1bn in 2024, to $14bn at the time of writing. That exceptional growth tells you it’s fulfilling an unmet need.

Can that exponential rate continue? We expect the S-curve to flatten, but there is every sign that growth will remain rapid.

Finding the point of difference

Another key factor is asking what gives a company its edge. For a time, these LLM creators struggled to differentiate their products – even when a model was best-in-class, it was almost certain to be superseded within months.

More recently, it’s become clear that it’s difficult to stay at the cutting edge. Only a handful – Anthropic, OpenAI, Google and xAI – have demonstrated that ability consistently.

In Anthropic’s case, a focus on business customers differentiates the firm from its peers. That has helped it prioritize specializations such as coding over more consumer-centric features, such as image generation.

There are approximately 21 million software developers on company payrolls worldwide with a labor cost approaching $900bn. And IT departments using Claude Code – or third-party coding tools that Anthropic’s models power – typically report productivity gains of 20 to 30 percent.

It is a huge market, even before you consider that this technology also enables non-coders to write software and generates “disposable code” for one-off tasks. If a chatbot has drawn you a graph or calculated a complex sum, it probably wrote some instant code to do so.

Meetings with Dario Amodei

As active investors, we place enormous importance on the role of founders. Anthropic has seven, all of whom are actively involved. I’ll highlight one: chief executive Dario Amodei, who led the development of OpenAI’s GPT-2 and GPT-3 models before cofounding Anthropic.

In my conversations with Dario, I’ve been struck by his principled view that Anthropic must prioritize safety, whether in terms of discrimination, bias, child protection or mental health.

This diligence may mean a conservative approach to product development. But it’s helped the firm avoid the pitfall of generating harmful and inflammatory material.

Business customers need to minimize such risks. Their perception that Anthropic is the most cautious in this respect can only accelerate Claude’s adoption.

Dario has also talked about how his father’s death helped set him on his path: Riccardo Amodei died in 2006 after a long illness. A few years later, a treatment with a 95 percent cure rate became available.

The experience convinced Dario to switch his university studies at Princeton from theoretical physics to biology and computational neuroscience, which in turn led him to AI.

We’ve seen from our other portfolio companies that founders with a combination of extraordinary intelligence, singular focus and a motivating trauma in their past often have incredible drive.

founders with a combination of extraordinary intelligence, singular focus and a motivating trauma in their past often have incredible drive

Dario talks about having a sense of urgency to improve billions of lives with AI by means of augmenting medical research, education and economic development.

The all-important culture factor

That ambition carries through into Anthropic’s culture. The company has the highest employee retention among the major AI labs, despite rivals offering top talent many tens or even hundreds of millions of dollars to switch. That suggests Anthropic doesn’t have a mercenary workforce.

Businesses seldom escape from their founding culture. Doing so would effectively require thousands of employees to turn up one day and say: we’re not going to do it like that anymore. My observation is that’s a vanishingly rare thing to happen. So, when you find a culture like this, it signals dedication and durability.

The venture capitalist Michael Moritz once told Foreign Affairs that one of the most consistent investment problems is that “collectively, we have a wonderful ability to underestimate the potential of a company that becomes great.”

Does that come from failure of imagination or too much cynicism? I don’t know. But we aim to counterbalance such instincts with the knowledge that it’s often uncertainty that creates opportunity.

Investing amid uncertainty is nothing new for us. When we took a stake in NVIDIA in 2016, AI was one of several possible growth drivers, and it was far from certain which, if any, would materialize. But we judged the company had unique qualities, a founder with a high tolerance of risk and enormous upside potential.

Today, Anthropic sits alongside reusable rocket pioneer SpaceX and drone delivery specialist Zipline in our portfolios. These companies have growing revenues and a proven market fit, but their industries are still nascent and there is plenty else to be uncertain about.

However, of one thing I am sure. We live in a world constrained by access to intelligence. Think of a doctor struggling to diagnose a rare disease, an executive benchmarking the competition or a teacher personalizing a lesson plan to 30 individual pupils. If a company can supply intelligence on an industrial scale, boost global productivity and capture some of the value it creates, then it ought to be able to grow bigger by an order of magnitude.

 

Anthropic, SpaceX and Zipline are held in Baillie Gifford's Private Companies portfolios; NVIDIA is held in our US Equity Growth, Global Alpha, International Concentrated Growth, International Growth, and Long Term Global Growth Strategies’ portfolios.

Risk factors

The views expressed should not be considered as advice or a recommendation to buy, sell or hold a particular investment. They reflect opinion and should not be taken as statements of fact nor should any reliance be placed on them when making investment decisions.

This communication was produced and approved in April 2026 and has not been updated subsequently. It represents views held at the time of writing and may not reflect current thinking.

 

Potential for profit and loss

All investment strategies have the potential for profit and loss, your or your clients’ capital may be at risk. Past performance is not a guide to future returns.

This communication contains information on investments which does not constitute independent research. Accordingly, it is not subject to the protections afforded to independent research and Baillie Gifford and its staff may have dealt in the investments concerned.

All information is sourced from Baillie Gifford & Co and is current unless otherwise stated.

The images used in this communication are for illustrative purposes only.

 

Important Information

Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK Professional/Institutional clients only. Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford & Co and Baillie Gifford Overseas Limited are authorised and regulated by the FCA in the UK.

Persons resident or domiciled outside the UK should consult with their professional advisers as to whether they require any governmental or other consents in order to enable them to invest, and with their tax advisers for advice relevant to their own particular circumstances. Baillie Gifford Overseas Limited is registered with the SEC in the United States of America.

Baillie Gifford International LLC is wholly owned by Baillie Gifford Overseas Limited; it was formed in Delaware in 2005 and is registered with the SEC. It is the legal entity through which Baillie Gifford Overseas Limited provides client service and marketing functions in North America. Baillie Gifford Overseas Limited is registered with the SEC in the United States of America.

 

191312 10061839

About the author