Overview
The US Equity Growth Team shares insights on Q3 2025, covering the strategy's recent performance, portfolio adjustments, and market influences.

Your capital is at risk.
Headlines are simple. Reality isn’t.
Recent media coverage framed new US market highs as the consequence of retail “FOMO” (fear of missing out) amplified by buybacks. That makes for a tidy story, but markets are complex, adaptive systems, and headline narratives can distract attention from the factors that really matter to long-term compounding: company execution, cash generation and the reinvestment of that cash behind large and growing opportunities.
What our signals suggest
Our conversations with portfolio companies paint a more nuanced picture than media front pages suggest. Pockets of US consumer demand are soft, and some categories are wrestling with footfall and pricing pressure. Several consumer-facing businesses in the portfolio (Sweetgreen and YETI, for example) have called out greater price sensitivity. And yet the digital plumbing of the economy – internet infrastructure, AI compute and software platforms – continues to compound. Platforms with strong network effects are accelerating. Shopify, with heavy exposure to domestic and cross-border consumer activity through its merchants, is growing revenue at more than 30 per cent year-over-year, with gross merchandise volume expanding in the 20-30 per cent range. Education app Duolingo has been surprising Wall Street with the strength of its operational performance and operating leverage.
Contradictions abound. The data does not resolve to one neat macro plotline. The divergence highlights that, in a noisy macroeconomic environment, the way in which a company executes on its opportunity is critical. Shopify’s momentum, for example, is a function of technical groundwork laid several years ago: a modular product architecture that enables it to land-and-expand in big organisations, and pragmatic use of AI to raise productivity, margins and growth. Yet, Shopify remains exposed to global consumption, and so the true analytical hard yards are spent weighing these considerations against each other. For active stock pickers, these contradictions are welcome. Our edge is not in forecasting the next data print. It’s in identifying future-focused, technically fluent companies with resilient balance sheets and adaptable operating models. Such businesses are better placed to compound through uncertainty because they keep shipping and reinvesting while the world argues about narratives.
Positioning, risk and valuation in context
US benchmarks are more concentrated than they have been in years, which skews risk for passive investors. Take the Russell 3000 Growth index for example. Even when smaller constituents have outperformed the ‘Magnificent 7’ over one-, three- and five-year periods, their individual weights are small, so they contribute little to index returns. This observation provides fertile ground for active managers who can ignore index weight and focus on fundamentals.
Macro and policy risks, from US political shifts to geopolitics and trade, feature prominently in our discussions – as does AI. We believe that there is a non-zero chance that we’re in an exuberant phase of AI foundation-layer build-out, as with railroads, PCs or the early internet. Those eras minted both overinvestment and exceptional businesses. The lesson isn’t to avoid the space. Rather, it’s to be selective because the distribution of value capture will likely rhyme with history. A small set of infrastructure players will dominate the base layer. Above them, application-layer companies with distribution, data and iteration speed can become very large. We are still early, but we are already seeing tangible impacts. Several portfolio names, including Meta, Shopify, Samsara and Snowflake, have cited material AI-driven benefits to growth and operating leverage. At the same time, we remain sceptical of companies whose AI ‘agents’ pitch outstrips delivered customer value; some private-market conversations reinforce that caution. Together with our Investment Risk Team, we’ve been assessing the portfolio’s sensitivity to a consumer-led slowdown and to both AI adoption and AI capital expenditure cycles versus the benchmark. (In an irony not lost on us, we used generative AI alongside conventional tools to augment this work.) The synthesis is feeding into portfolio balance, position sizes and new ideas. It reflects the dichotomy we see in the signal.
Consensus expectations for the next 12 months are for 21 per cent and 24 per cent faster sales growth relative to the Russell 1000 Growth and the Russell 3000 Growth, respectively. A similar picture holds for forward earnings. Extending the horizon, three-year consensus points to superior margin expansion and, on forecast sales growth, the portfolio screens at a discount to those growth indices. We are mindful not to anchor to peak Covid-19 multiples. Today’s levels are well below that period. Over five-year horizons and beyond, earnings and cash flow growth dominate returns. On those drivers, we believe the portfolio is on a stronger footing, but we will not anchor to indices or to recent winners if the risk-reward deteriorates. Nor will we discard exceptional growth because the multiple is optically higher if the reinvestment runway, cash flow durability and vast opportunity justify it.
What we’ve been doing
New position: Knife River. We initiated a stake in this vertically integrated aggregates and construction-materials business. Our prior work in the category, most notably with Martin Marietta in the 2010s, gives us conviction in the industrial opportunity. With rock expensive to transport, local quarries can become natural monopolies with pricing power. Knife River dominates in its markets, follows a disciplined M&A playbook to build share, and runs a lean operating model aligned to margin expansion. US infrastructure demand, including data centre-related spend, provides underappreciated, durable tailwinds. We like the business quality and the entry multiple relative to the indices.
IPO participation: Figma. We also participated in Figma’s IPO. We believe Figma is positioned to become the dominant collaborative design platform as AI transforms digital creation workflows. The company enjoys strong network effects, deepening with usage and broadening across adjacent teams. Under CEO Dylan Field, Figma is evolving into a core platform for designing and orchestrating software experiences, precisely where we expect AI-native creation to be embedded. Our private-company relationships helped secure a meaningful allocation in a heavily oversubscribed deal.
Rebalancing capital: To fund these, we trimmed several consumer-exposed names, Affirm, DoorDash and Roblox, following strong long-run performance. These remain high-conviction, long-duration holdings, but we reduced position sizes to reflect gains and to manage exposure to a potential consumer slowdown. We also took partial profits in Cloudflare following strong execution and share appreciation. Cloudflare is replacing physical enterprise networking with a global software platform and opening new avenues such as Workers AI. We trimmed to add to NVIDIA and balance our AI exposure across enablers and application beneficiaries.
Across the portfolio, we remain focused on businesses that combine fast growth with attractive unit economics, high gross margins, robust cash generation and prudent balance sheets. We want leaders who can self-fund innovation and compound through cycles.
Emerging weirdness
The defining feature of this market is not a single macro answer but the coexistence of conflicting truths: consumer caution and infrastructure expansion; AI exuberance and genuine productivity gains; concentrated indices and broad underlying opportunity. That dissonance is uncomfortable for headline writers, but it is a gift for stock pickers.
If you want a glimpse of how strange the future could look, consider Aurora’s autonomous trucking progress. Since commercial deliveries began in April, it has surpassed 50,000 autonomous miles with a perfect safety record – currently on one route, one freeway, one state. The US trucking market was about $875bn in 2021, with roughly a third in driver wages. If autonomy scales, the industry’s cost structure – and its profit pools – will be reshaped. Normal might look weird in a decade, and our job is to translate weirdness into advantage: to look through the noise to cultures that adapt fast, generate cash and reinvest into vast, durable problems. Those are the ingredients of multi-year compounding. In our view, they are also underappreciated by a market preoccupied with the next data point.
Headlines will stay loud, but reality will stay lumpy. We can’t predict every macro twist and turn. That isn’t our edge. We will stay focused on owning adaptable, well-led companies that widen their moats by shipping, learning and reinvesting. We will trim when upside asymmetry narrows, add when it widens, and hold long enough for culture and cash generation to do the compounding.
Price is a headline. The story is resilience, reinvestment and adaptability. As autonomy, agentic software and new digital rails propagate, the world will get weirder. That is exactly where disciplined patience earns its edge.
US Equity Growth
Annual past performance to 30 September each year (%)
|
|
2021 |
2022 |
2023 |
2024 |
2025 |
|
US Growth Composite (gross) |
30.7 | -56.9 | 18.0 | 40.4 | 32.4 |
|
US Growth Composite (net) |
30.1 | -57.1 | 17.5 | 39.7 | 31.7 |
|
S&P 500 Index |
30.0 | -15.5 | 21.6 | 36.4 | 17.6 |
Annualised returns to 30 September 2025 (%)
|
|
1 year |
5 years |
10 years |
|
US Growth Composite (gross) |
32.4 | 4.3 | 17.9 |
|
US Growth Composite (net) |
31.7 | 3.8 | 17.3 |
|
S&P 500 Index |
17.6 | 16.5 | 15.3 |
Source: Revolution, S&P. US dollars. Returns have been calculated by reducing the gross return by the highest annual management fee for the composite. 1 year figures are not annualised.
Past performance is not a guide to future returns.
Legal notice: The S&P 500 Index is a product of S&P Dow Jones Indices LLC, a division of S&P Global, or its affiliates (“SPDJI”). Standard & Poor’s® and S&P® are registered trademarks of Standard & Poor’s Financial Services LLC, a division of S&P Global (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”). Neither S&P Dow Jones Indices LLC, Dow Jones Trademark Holdings LLC, their affiliates nor their third party licensors make any representation or warranty, express or implied, as to the ability of any index to accurately represent the asset class or market sector that it purports to represent and neither S&P Dow Jones Indices LLC, Dow Jones Trademark Holdings LLC, their affiliates nor their third party licensors shall have any liability for any errors, omissions, or interruptions of any index or the data included therein.
Risk factors
This communication was produced and approved in October 2025 and has not been updated subsequently. It represents views held at the time and may not reflect current thinking.
The views expressed should not be considered as advice or a recommendation to buy, sell or hold a particular investment. They reflect opinion and should not be taken as statements of fact nor should any reliance be placed on them when making investment decisions.
This communication contains information on investments which does not constitute independent research. Accordingly, it is not subject to the protections afforded to independent research, but is classified as advertising under Art 68 of the Financial Services Act (‘FinSA’) and Baillie Gifford and its staff may have dealt in the investments concerned.
All information is sourced from Baillie Gifford & Co and is current unless otherwise stated.
The images used in this communication are for illustrative purposes only.
Important Information
Baillie Gifford & Co and Baillie Gifford & Co Limited are authorised and regulated by the Financial Conduct Authority (FCA). Baillie Gifford & Co Limited is an Authorised Corporate Director of OEICs.
Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK Professional/Institutional clients only. Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford & Co and Baillie Gifford Overseas Limited are authorised and regulated by the FCA in the UK.
Persons resident or domiciled outside the UK should consult with their professional advisers as to whether they require any governmental or other consents in order to enable them to invest, and with their tax advisers for advice relevant to their own particular circumstances.
Financial Intermediaries
This communication is suitable for use of financial intermediaries. Financial intermediaries are solely responsible for any further distribution and Baillie Gifford takes no responsibility for the reliance on this document by any other person who did not receive this document directly from Baillie Gifford.
Europe
Baillie Gifford Investment Management (Europe) Ltd (BGE) is authorised by the Central Bank of Ireland as an AIFM under the AIFM Regulations and as a UCITS management company under the UCITS Regulation. BGE also has regulatory permissions to perform Individual Portfolio Management activities. BGE provides investment management and advisory services to European (excluding UK) segregated clients. BGE has been appointed as UCITS management company to the following UCITS umbrella company; Baillie Gifford
Worldwide Funds plc. BGE is a wholly owned subsidiary of Baillie Gifford Overseas Limited, which is wholly owned by Baillie Gifford & Co. Baillie Gifford Overseas Limited and Baillie Gifford & Co are authorised and regulated in the UK by the Financial Conduct Authority.
Hong Kong
Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 is wholly owned by Baillie Gifford Overseas Limited and holds a Type 1 license from the Securities & Futures Commission of Hong Kong to market and distribute Baillie Gifford’s range of collective investment schemes to professional investors in Hong Kong. Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 can be contacted at Suites 2713-2715, Two International Finance Centre, 8 Finance Street, Central, Hong Kong. Telephone +852 3756 5700.
South Korea
Baillie Gifford Overseas Limited is licensed with the Financial Services Commission in South Korea as a cross border Discretionary Investment Manager and Non-discretionary Investment Adviser.
Japan
Mitsubishi UFJ Baillie Gifford Asset Management Limited (‘MUBGAM’) is a joint venture company between Mitsubishi UFJ Trust & Banking Corporation and Baillie Gifford Overseas Limited. MUBGAM is authorised and regulated by the Financial Conduct Authority.
Australia
Baillie Gifford Overseas Limited (ARBN 118 567 178) is registered as a foreign company under the Corporations Act 2001 (Cth) and holds Foreign Australian Financial Services Licence No 528911. This material is provided to you on the basis that you are a “wholesale client” within the meaning of section 761G of the Corporations Act 2001 (Cth) (“Corporations Act”). Please advise Baillie Gifford Overseas Limited immediately if you are not a wholesale client. In no circumstances may this material be made available to a “retail client” within the meaning of section 761G of the Corporations Act.
This material contains general information only. It does not take into account any person’s objectives, financial situation or needs.
South Africa
Baillie Gifford Overseas Limited is registered as a Foreign Financial Services Provider with the Financial Sector Conduct Authority in South Africa.
North America
Baillie Gifford International LLC is wholly owned by Baillie Gifford Overseas Limited; it was formed in Delaware in 2005 and is registered with the SEC. It is the legal entity through which Baillie Gifford Overseas Limited provides client service and marketing functions in North America. Baillie Gifford Overseas Limited is registered with the SEC in the United States of America.
The Manager is not resident in Canada, its head office and principal place of business is in Edinburgh, Scotland. Baillie Gifford Overseas Limited is regulated in Canada as a portfolio manager and exempt market dealer with the Ontario Securities Commission ('OSC'). Its portfolio manager licence is currently passported into Alberta, Quebec, Saskatchewan, Manitoba and Newfoundland & Labrador whereas the exempt market dealer licence is passported across all Canadian provinces and territories.
Israel
Baillie Gifford Overseas is not licensed under Israel’s Regulation of Investment Advising, Investment Marketing and Portfolio Management Law, 5755-1995 (the Advice Law) and does not carry insurance pursuant to the Advice Law. This material is only intended for those categories of Israeli residents who are qualified clients listed on the First Addendum to the Advice Law.
Singapore
Baillie Gifford Asia (Singapore) Private Limited is wholly owned by Baillie Gifford Overseas Limited and is regulated by the Monetary Authority of Singapore as a holder of a capital markets services licence to conduct fund management activities for institutional investors and accredited investors in Singapore. Baillie Gifford Overseas Limited, as a foreign related corporation of Baillie Gifford Asia (Singapore) Private Limited, has entered into a cross-border business arrangement with Baillie Gifford Asia (Singapore) Private Limited, and shall be relying upon the exemption under regulation 4 of the Securities and Futures (Exemption for Cross-Border Arrangements) (Foreign Related Corporations) Regulations 2021 which enables both Baillie Gifford Overseas Limited and Baillie Gifford Asia (Singapore) Private Limited to market the full range of segregated mandate services to institutional investors and accredited investors in Singapore.

