Philosophy and values

To find our clients long-term growth opportunities, we think in terms of years and decades rather than months and quarters. And when we unearth companies poised to prosper from change, we aim to be long-term shareholders on our clients behalf, supporting management to achieve the best possible results.

A young boy standing in shallow water at the seashore, with rocky islands visible in the background.

It's about time

We don’t speculate on short-term shifts in financial markets or try to out-guess macroeconomic forecasters. Instead, our investment teams engage in deep, bottom-up analysis of companies. We try to find those that are disrupting existing ways of doing things. And we look for those with a deep-seated competitive advantage so they aren’t dependent on external factors they can’t control. Whether investing for capital growth or a sustainable income, we determine our success by understanding individual companies and how they can execute on their opportunities.

United in purpose, independent of mind

We actively engage with the companies in our portfolios. We try to build constructive relationships with management and so contribute to good outcomes rather than just speculate on share prices at arm’s length. Although we seek to be long-term supportive shareholders, if we think the opportunity is waning or management is not behaving as we would like despite our efforts, we do not hesitate to sell and move on.

Our investment teams have much in common but don’t always agree with each other. Nor are they under pressure to do so. Baillie Gifford doesn’t have a ‘house view’ about what to buy or sell. While our managers draw on each other’s research, they reach their own conclusions about individual companies’ prospects and how to construct their portfolios.

Fine-tuned by time

The investment management industry has considerable influence because of the assets we allocate. We don’t treat that lightly. As a business, our primary goal is to generate investment returns for our clients, but we must not be irresponsible in how we do it. We seek to set an example by:

    • charging fair, reasonable and transparent fees
    • acting as responsible owners of companies on clients’ behalf
    • focusing on how our deployment of capital can create useful economic growth that benefits everyone

We believe this approach is consistent with generating excellent long-term outcomes for our clients.

Our investment beliefs

Ever wondered what active, low-turnover investing is? Or what we mean by asymmetric returns? Discover more about our long-term philosophy and get concise answers to common questions.

Actual investors

What does it mean to be an Actual investor?

For more than a century, Baillie Gifford has invested in growth opportunities across the globe. We strive to place our clients capital in the most competitive, innovative and efficient companies, mindful that they operate in ever-changing conditions.

Unusual thinking

We prize the diversity of our specialists and rigorous in-house research methods. But we also acknowledge that others can help us think distinctively.

Contrarian insights from academia encouraged us to invest in Tesla, MecardoLibre and Illumina, among others. So we treasure our relationships with academics and other experts. And by speaking to authors, we encourage the flow of ideas and expose ourselves to new voices.

Our history

Stability and expertise

Discover Baillie Gifford’s rich history, a firm committed to identifying long-term global growth opportunities since its inception. Explore our founders’ story and witness how the solid foundations they laid continue to benefit our clients more than a century on.

Important information

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The information in this area of the website is intended for qualified professional investors and consultants based in South Korea. It is not intended for use by any other persons including members of the general public or investors from other jurisdictions.

Please remember that all investment strategies have the potential for profit and loss and your or your clients’ capital may be at risk.

Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK clients. Both are authorised and regulated by the Financial Conduct Authority. Baillie Gifford Overseas Limited is licensed with the Financial Services Commission in South Korea as a cross border Discretionary Investment Manager and Non-Discretionary Investment Adviser.

Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 is wholly owned by Baillie Gifford Overseas Limited and holds a Type 1 licence from the Securities and Futures Commission of Hong Kong to market and distribute Baillie Gifford’s range of collective investment schemes to professional investors in Hong Kong.
Baillie Gifford Asia (Hong Kong) Limited 柏基亞洲(香港)有限公司 can be contacted at Suites 2713-2715, Two International Finance Centre, 8 Finance Street, Central, Hong Kong, Telephone +852 3756 5700.

The information provided does not constitute an offer of or solicitation for purchase or sale of securities or provision of any investment services. Any general enquiries regarding Baillie Gifford should be directed to the relevant individual as noted in the Contact Us section.

The information contained in this website has been compiled with considerable care to ensure its accuracy at the date of publication. However, no representation or warranty, express or implied, is made to its accuracy or completeness. Nothing in this information or elsewhere in this website shall exclude, limit or restrict our duties and liabilities to you under the United Kingdom's Financial Services and Markets Act 2000 or any conduct of business rules which we are bound to comply with.

This website is informative only and the information provided should not be considered as investment advice or a recommendation to buy, sell or hold a particular investment. Read our Legal and regulatory information for further details.

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