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<p class="MsoNormal"><strong>Helen Roxburgh:</strong> When people talk about client service in our industry, they often mean efficiency, a speedy response to an email, clear reporting, making sure that things work smoothly. And those things matter. They’re the baseline of good service. But at Baillie Gifford, we think client service goes further than that. For us, it’s about relationships, not transactions. We speak a lot about being long-term in how we invest, how we run our business, and in the client relationships that we build. Some of our client relationships span decades. In fact, our longest-standing client has been with us for over 100 years. That continuity gives us a deep understanding of our clients’ organisations, their values, and what really matters to them. It helps us build trusted, long-term partnerships and mutual respect.</p>
<p class="MsoNormal">These relationships are professional, but they’re also human. Our clients know us, the individuals that they work with, and we know them. Face-to-face interaction plays an important role in this. Inviting clients into our office helps them understand our culture, and spending time with them in their own environment tells us a great deal about their priorities and the context they operate in. That depth of understanding really matters when circumstances change. Over time, our clients’ needs evolve, because markets change, regulations change, or their own objectives shift. Great client service is about listening carefully and being honest about what’s possible, adapting solutions so that they remain right for the client, even when that means rethinking the original plan.</p>
<p class="MsoNormal">Putting clients first really shows up in difficult moments. During periods of volatility, it means clear communication, realistic expectations, and the confidence to make hard decisions in the client's long-term interest. We can do this because of how we're structured.</p>
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<h3>Risk Factors</h3>
<p>The views expressed should not be considered as advice or a recommendation to buy, sell or hold a particular investment. They reflect opinion and should not be taken as statements of fact nor should any reliance be placed on them when making investment decisions.</p>
<p>This communication was produced and approved in April 2026 and has not been updated subsequently. It represents views held at the time of writing and may not reflect current thinking.</p>
<p><strong>Potential for Profit and Loss </strong></p>
<p>All investment strategies have the potential for profit and loss, your or your clients’ capital may be at risk. Past performance is not a guide to future returns.</p>
<p>This communication contains information on investments which does not constitute independent research. Accordingly, it is not subject to the protections afforded to independent research, but is classified as advertising under Art 68 of the Financial Services Act (‘FinSA’) and Baillie Gifford and its staff may have dealt in the investments concerned.</p>
<p>All information is sourced from Baillie Gifford & Co and is current unless otherwise stated. </p>
<p>The images used in this communication are for illustrative purposes only.</p>
<p><strong>Important Information</strong></p>
<p>Baillie Gifford & Co and Baillie Gifford & Co Limited are authorised and regulated by the Financial Conduct Authority (FCA). Baillie Gifford & Co Limited is an Authorised Corporate Director of OEICs.</p>
<p>Baillie Gifford Overseas Limited provides investment management and advisory services to non-UK Professional/Institutional clients only. Baillie Gifford Overseas Limited is wholly owned by Baillie Gifford & Co. Baillie Gifford & Co and Baillie Gifford Overseas Limited are authorised and regulated by the FCA in the UK.</p>
<p>Persons resident or domiciled outside the UK should consult with their professional advisers as to whether they require any governmental or other consents in order to enable them to invest, and with their tax advisers for advice relevant to their own particular circumstances.</p>
<p><strong>Financial Intermediaries</strong></p>
<p>This communication is suitable for use of financial intermediaries. Financial intermediaries are solely responsible for any further distribution and Baillie Gifford takes no responsibility for the reliance on this document by any other person who did not receive this document directly from Baillie Gifford.</p>
<p class="MsoNormal">We're an independent partnership without the short-term pressures of external shareholders. Our success depends entirely on doing well for our clients over the long term. Ultimately, if we do our job well, we’re helping people’s futures and that responsibility sits at the heart of everything that we do.</p>
