Capital at risk

Investment capability

Emerging markets equities

We’ve been managing dedicated emerging markets portfolios for three decades. We are targeting a wide range of growing emerging market companies. 

A person working in a soybean factory with brown ceramic pots and contrasting yellow soybeans, shot from directly above, Hanoi, Vietnam
Woman collecting colourful textiles which have been air dried in India.

Why invest in emerging markets?

Emerging markets can give you access to many of the world’s most dynamic, high-growth companies. Over the past two decades, the breadth and quality of these businesses have significantly improved, and the economies themselves have become more robust. However, not all opportunities are equal. With our extensive experience and unique approach, we strive to pick only the fastest-growing businesses from a diverse range of countries and industries for you.

How do we invest in emerging markets?

We consistently find that the companies which outperform are those that grow their profits faster than the market in hard currency terms over several years.

Our goal is to discover these businesses, assess their long-term growth potential and then patiently hold them, allowing our research-driven decisions to generate returns for you.

Emerging market strategies

All our investment capabilities

Insights

Key articles, videos and podcasts relating to our emerging markets equities investment capabilities:

Emerging Markets: our philosophy

Investment manager William Sutcliffe introduces Emerging Markets, reflecting on the exciting opportunities ahead.

  1. Emerging markets companies are innovators, not imitators

    Andrew Keiller tells how emerging markets innovators are rewriting the old playbook.
    May 2026
    Video3 minutes
  2. Developed markets lean on emerging markets

    Qian Zhang shows how developed markets increasingly depend on emerging markets.
    April 2026
    Video2 minutes
  3. Emerging resilience

    Andrew Keiller explains why emerging markets now rest on stronger foundations.
    April 2026
    Video2 minutes
  4. Emerging markets: re-globalisation

    Qian Zhang explores why a multipolar world could increasingly favour emerging markets.
    April 2026
    Video3 minutes
  5. Emerging Markets Q1 update

    Investment manager Will Sutcliffe reflects on recent performance, portfolio changes and market developments over the last quarter.
    April 2026
    Video6 minutes
  6. Emerging markets: home to world-class companies

    Andrew Keiller explains why emerging markets are producing more standout businesses
    April 2026
    Video3 minutes
  7. Emerging Markets Q4 update

    Investment manager Mike Gush reflects on recent performance, portfolio changes and market developments over the last quarter.
    January 2026
    Video6 minutes
  8. Emerging Markets: are you missing the point?

    Why underweighting EM is an active risk, not a cautious stance.
    October 2025
    Article6 minutes
  9. Emerging Markets Q3 update

    Investment manager Ben Durrant reflects on recent performance, portfolio changes and market developments over the last quarter.
    October 2025
    Video7 minutes
  10. Emerging Markets Q2 update

    Investment manager Will Sutcliffe reflects on recent performance, portfolio changes and market developments.
    July 2025
    Video6 minutes
  11. Emerging markets: the next engines of global growth

    From lithium mining to a do-it-all super-app, companies capitalising on transformational trends.
    June 2025
    Podcast33 minutes
  12. Emerging Markets Q1 update

    The Emerging Markets Team reflects on recent performance, portfolio changes and market developments over the last quarter.
    April 2025
    Video13 minutes
  13. EM: how we do what we do

    How do we implement our emerging markets philosophy in practice?
    March 2025
    Document
  14. EM: Why we do what we do

    Why do we invest in emerging markets in the way that we do?
    March 2025
    Document
  15. Will Sutcliffe

    Emerging Markets: our philosophy

    Investment manager William Sutcliffe introduces Emerging Markets, reflecting on the exciting opportunities ahead.
    May 2024
    Video4 minutes
  16. Women in orange saris carrying water at step well in Jaipur, India

    30 years of emerging markets

    Baillie Gifford’s Will Sutcliffe explains how emerging markets have evolved in the last three decades.
    April 2024
    Article15 minutes
  17. High-calibre emerging markets firms

    Why it’s a promising time to invest in exceptional emerging markets companies
    April 2024
    Podcast29 minutes
  18. A long view of the east

    With 35 years of investing behind us, we look to the future with our Asia-ex-Japan Strategy.
    December 2023
    Document
  19. China: fear or FOMO?

    Ben Buckler on how investors should steer between the twin poles of risk in China.
    December 2023
    Article5 minutes
  20. South-east Asia’s new export stars

    Unearthing growth companies in Vietnam, Indonesia and Thailand.
    December 2023
    Podcast28 minutes
  21. Emerging markets – why bother?

    Emerging markets have underperformed developed ones recently. So, why should we invest in them?
    November 2023
    Article
  22. Finding China’s A-share jewels

    The country’s domestic markets are rich in companies with the know-how to become global leaders.
    September 2023
    Article
  23. Asia and energy transition

    Exploring the emerging energy opportunities in Asia.
    January 2023
    Article
  24. Emerging Markets: the possibilist

    Understanding the difference between pessimism and possibility in Emerging Markets.
    May 2022
    Article
  25. India’s data-driven growth stocks

    Baillie Gifford spots investment opportunities in a smartphone-transformed nation.
    April 2022
    Article
  26. The university shaping global tech

    Why so many tech founders and CEOs have emerged from the Indian Institutes of Technology.
    January 2022
    Article
  27. The real case for China

    Willingness to change gives Chinese firms an innovation advantage.
    November 2021
    Article
  28. China’s gen Z+

    How the digital natives’ wants and needs create opportunities for forward-thinking Chinese companies.
    October 2021
    Document
  29. India’s ‘missing’ female workers

    Women dropping out of employment should weigh on investors’ minds.
    October 2021
    Article
  30. Time travel investing

    Evaluating emerging market stocks by taking a mental leap into the future.
    October 2021
    Article
  31. Emerging Markets: coming of age

    It’s time to stop looking in the rear-view mirror when it comes to emerging markets.
    October 2020
    Article
  32. China - adjusting the lens

    The future is inherently uncertain, but the acceleration of disruption, developments in innovation and shifts in consumption patterns will create winners and losers. China will play a critical role.
    September 2020
    Document
  33. Abstract illustration of skyscraper buildings

    The shape of things to come

    It’s essential to be realistic and keep the risk of over-optimism in check. But there’s plenty to feel positive about in emerging markets, says Tim Erskine-Murray, who offers an insight into the reasons for his unwavering enthusiasm.
    November 2019
    DocumentNovember 2019